How to Build Real Followers on Instagram

We’ve been talking lately about how to boost your business marketing with Instagram. Contrary to what lots of people still believe, Instagram isn’t only a fun app where one can post food, holiday and family pics.

Instagram has become a powerful brand-building, audience-building and content-marketing tool for businesses. It has over 200 million active monthly members sharing 60 million images and 1.6 billion likes per day.

A note of caution: there are numerous people out there who promise to cultivate your Instagram followers by the thousands, but beware. A lot of them use fake accounts developed by bots to inflate your numbers.

These kinds of followers have zero value. Actually, they can even be dangerous, wanting to steal your password or photos or infect you with a virus.

In line with the data security company Imperva, these bad bots account for 28.9 % of bots on Instagram.

The easiest method to build your Instagram followers is when you are authentic to your brand and your audience.

Here are 3 ideas to help you get real Instagram followers:

Tell a tale with Hashtags

It’s great to use your business name as a hashtag, nevertheless, you need to think beyond that.

If you want to use your Instagram posts to obtain followers, use other hashtags that tell the story of the image you’re sharing. You would like to start a conversation if you are sharing posts for things such as:

Events

Promotions

Contests

Product launches

A good example of a brandname would you this well is @Tostitos. They use the hashtag #GetTogetherAlready to encourage people to gather and share their chips, and to use the hashtag if they share photos of these meetups.

By using engaging, relevant hashtags, you may be discovered in Instagram searches and hopefully build up followers on Instagram.

Get Creative

Instagram is centered on photos, so many people think about the caption as an afterthought.

Don’t neglect the image caption! agencia de marketing digital can generate engagement and promote sharing by using descriptive words which will engage, inspire and entertain your followers.

Here are some ideas to help you build up followers on Instagram together with your posts:

Use questions in your caption. Write your question at the start of the post in order that people see it first.

Get personal with your post. Tell a story about yourself, or how your product helped or inspired another person.

Ask visitors to tag others. Asking people to tag three of their best friends or tagging someone they’re grateful for brings other potential followers into the equation.

A great example of a brandname that does personal posts well may be the @NatGeo Instagram account.

They create breathtaking Instagram Stories with informative captions to teach an individual on the plight of animals around the world.

Remember when it comes to using Instagram posts to obtain followers, it’s about being authentic. Don’t use questions in every single post or tell a personal story that isn’t genuine.

Go Local

One of the best methods to build your Instagram followers is to get to know your neighbours!

Whether you’re creating Instagram ads or desire to promote your event in a specific area, you can see what’s happening near you by visiting the search page and simply clicking the Places tab.

Type in the positioning to see the geotagged posts for that area. Then visit relevant and recent tagged posts – not those of competing businesses, obviously – and leave a comment or even an emoji and follow the person if you like everything you see. Hopefully, this is the start of a natural interaction.

For example, if you offer life coaching services, you could type in your location accompanied by “entrepreneurs.” Local entrepreneurs may be looking for more work and life balance or help with life goals or career challenges.

Similarly, if you have a physical location that people have checked into on Instagram, comment on those posters’ pictures to make certain they’re alert to your Instagram presence, and then follow them.

These are among the best ways to build Instagram followers the right way: no bots, no shortcuts, just tried and true ways to build relationships your audience and turn them into followers!

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with getting the lack of knowledge, skill and support needed to create their online business presence.

Leave a Reply

Your email address will not be published. Required fields are marked *